Internal Sales Tool · Dentist Invisalign Trial
Pull this up live on every call. Two modes: the 15-minute fit call (ask the right questions, qualify, book the build) and the 45-minute roadmap call (whiteboard now → gap, show the momentum, walk the 14-day roadmap, close the trial).
"We build and launch your Invisalign ads for you, free, for 14 days. You'll see real Invisalign leads coming in within two weeks. The only thing you pay is the ad spend, 50 to 100 dollars a day, straight to Meta, never to us. All I ask in return is a testimonial and a conversation about going further."
Hold the line: the trial proves leads, not consults. Never promise a consult count in the trial. Consults are the paid next step.
Mode 1 · 15-Minute Fit Call
Goal of this call: confirm they're a fit, create the gap in their mind, and book the 45-minute roadmap / kickoff. You are diagnosing, not pitching.
"Thanks for hopping on. This is quick. I just want to understand where your practice is at with new Invisalign patients, see if what we do is even a fit, and if it is, I'll show you exactly how it works. Sound good?"
1. They want more Invisalign cases and it's a real priority.
2. They can run ad spend ($50–$100/day to Meta) without flinching.
3. There's a decision-maker on the call (or you can get them on the build).
"Here's what I'd do. Instead of telling you it works, I'll just build it with you. We get on a 45-minute call, I map out exactly where you are now versus where you want to be, show you the system, and we actually set up and launch your ads live on that call. Within 14 days you'll see real Invisalign leads coming in. Free. You only cover the ad spend. Want me to grab you a time?"
45-Min Call · Open With the Whiteboard
Draw this live. Fill the left and middle columns with their words from the fit call. The gap is the whole reason the trial exists.
"So this is you today. Good practice, great at the dentistry, but new Invisalign cases come from referrals and hope. This is where you want to be: predictable, full schedule, not crossing your fingers every month. And this in the middle is the only thing standing between them. You don't have a system. That's it. That's what we build."
Then Show the Momentum
Three stages of the patient engine. The free trial proves the first two (leads flowing). The paid step completes the third (leads into booked consults).
We build and launch Meta ads that put your Invisalign offer in front of local people already thinking about straightening their teeth.
Proven in the trialEvery lead is captured, your front desk gets an instant alert, and automated SMS + email follow-up fires so no one goes cold.
Proven in the trialLeadPace works the pipeline and your front desk is trained to turn those leads into booked Invisalign consults and started cases.
The paid next step"Every patient engine has three parts. Attract, get the right people to raise their hand. Engage, follow up so they don't disappear. Convert, turn them into booked consults. The trial proves the first two for free. You'll watch real leads come in. Once you see that's real, the paid step is just finishing the third part so those leads become cases."
The Centerpiece · Walk This Slowly
Exactly what the next two weeks look like, milestone by milestone. The promise lands at Day 14: real Invisalign leads, proof it works.
On the call we set up your Meta ads and your backend (lead capture, instant front-desk alerts, automated follow-up) and we launch live. Have your Facebook/Instagram login and a card for the ad spend ready.
Megafon builds · You watchYour ads enter Meta's learning phase, your lead form is live, and the first impressions start landing in front of local Invisalign prospects.
Megafon runs itThe first leads land in your system. Your front desk gets an instant alert on each one, and the automated SMS + email follow-up fires so every lead gets touched fast.
You see it workingAs data comes in we tune targeting and creative to bring cost per lead down. Lead volume builds and your team works each one.
Megafon optimizesBy now you've got a steady flow of Invisalign leads in the system and a clear picture of what's working. The "is this real?" question is already answered.
Proof stacking upWe review the leads delivered over the two weeks. You give a testimonial, and we talk about the paid next step: turning those leads into booked consults with LeadPace, automation, and front-desk training.
Decision point"There's no mystery to the next two weeks. Day zero we build and launch together. By day three to five you're seeing real leads come in. By the end of two weeks you've watched the front end of your engine work, with your own eyes, for free. Then on day fourteen we just look at the numbers and decide if you want to finish the job."
After the Trial
Keep them clean and separate. The trial proves leads. The paid step turns leads into booked consults.
Promise: real Invisalign leads flowing within 14 days. In return: a testimonial + a conversation.
Goal: 5 booked Invisalign consults in 30 days.
"The trial gets you leads. That's free, you just pay Meta for the ad spend. The next step, two thousand a month, is where we plug in LeadPace, run the automation, and train your front desk so those leads actually turn into booked consults. Goal there is five booked Invisalign consults in thirty days. But that's a day-fourteen conversation. First let's just get you leads."
Mode 2 · How the 45-Min Call Runs
Your run-of-show. Stay in this order. You're earning a yes to a free trial, so the bar is low. Don't over-sell.
Recap what you heard on the fit call. Set the agenda: "I'll show you where you are, where you want to be, the system, and exactly what the next two weeks look like."
Draw it live in their words. Land the gap: "You don't have a system." Get them nodding.
Attract → Engage → Convert. Trial proves the first two for free; paid completes the third.
Milestone by milestone. By Day 14 they've seen real leads. Remove all mystery.
Free trial, you cover ad spend only ($50–100/day to Meta). Ask in return: testimonial + a conversation. Then go quiet.
Answer objections (next section). Then: "Let's just set it up right now." Get FB/IG login + ad-spend card and launch on the call.
Book the results-review call before you hang up. Set the expectation: "Day 14 we look at your leads and decide on the next step."
Keep These Close
The original beta offer and roadmap, kept here so the structure isn't lost and can be reused. Same call spine: now → gap → momentum → roadmap → offer.
Pillars, angles, and a full posting calendar mapped out. Teleprompter-ready scripts written before the shoot so nothing is improvised.
One focused shoot day captures three months of short-form, batched and efficient.
Second day wraps the remaining pieces and captures supporting footage.
Every piece edited to the HEIT framework, captioned, and packaged for each platform.
Three months of content delivered and loaded into the calendar. Two shoot days, a quarter of presence.
Offer: 3 months of content done-for-you in 2 days. Audience: busy business owners. Positioning: beta, 50% off. Same two-call structure: 15-min fit call to qualify, 45-min roadmap call to whiteboard the gap, show momentum, walk this roadmap, and close.